Factual matters are, in their nature, simple. Just like such things as a unspoiled snow drift, autumn colours on the Otsamo Fell or the eternal life of Inarijärvi Lake.

But when people have the ability to look below the surface, they see something, which is seen by the rare few. Just like the stone in the hand of a small boy, which is much more than a stone or the power in the wind-sculpted branch without which the Lapland-dweller cannot survive.

Facts remain simple by their nature as is JAUR, which gets its name from deep waters. The artefacts and decorative objects from the world’s northernmost steelworks are living proof of handcrafted work from an unextinguishable source of creativity and skill at their best.

The result is like its source, Nature itself: direct, uncomplicated and beautiful. Unfettered.